TAGLINE & CATCHPHRASE FOR LEV DESIGNS
 

ABOUT THE CLIENT:

LEV Designs— LEV Designs is a Design-Build Architecture Firm based in California that specializes in designing luxury, customized dream homes.

 

PROJECT

Create a memorable, high-value tagline and catchphrase that accurately reflects our unique value proposition.

 

TAGLINE: FINAL VERSION

If You Can Dream It, We Can Build It.

catchphrase: FINAL VERSION

A unique approach to luxury, custom-tailored homes.

 

PROJECT RESULTS

The Client was pleased with the final result of the tagline and catchphrase.

 
2-PAGE EDITORIAL SPREAD FOR A LUXURY HOME MAGAZINE
 

ABOUT THE CLIENT:

LEV Designs— LEV Designs is a Design-Build Architecture Firm based in California that specializes in designing luxury, customized dream homes.

 

PROJECT

Design a 2-page magazine spread for a luxury home magazine and write the copywriting content for the submission.

 

CHALLENGES

The Client wasn’t sure what he wanted, so I created a custom Client Discovery Questionnaire for him to complete. His answers helped me isolate and identify project goals, so that I could effectively articulate his message.

 

We started writing in a narrative style, and the copy was growing, but then the Client changed his mind and wanted a “lighter” feel; hence, less copy. That is when my copywriting took a massive editing chop-chop.

 

PROJECT RESULTS

Overall, the design and copy of the magazine spread turned out well. Ultimately, the FINAL COPYWRITING VERSION turned out to be one sentence. Yes, it’s a rather long sentence, but it’s just one. The Client preferred using only 1 photo for the 2-page spread instead of multiple photos.


COPYWRITING DRAFT & FINAL VERSION

FINAL copywriting version

Completing over 180 projects, at LEV Designs we never lose sight of what is truly important— you, our client.


FIRST COPYWRITING DRAFT

If You Can Dream It, We Can Build It.

A unique approach to luxury, custom-tailored homes.

The dream for this home focused on a modern traditional style. Breathtaking 360-degree views, sleek glass wall panels, and contrasting brick walls create an intriguing, unique, and inviting living space.

 

The attention to detail is an effortless flow of timeless grace and beauty, seamlessly transitioning from bold, refined large corner windows— to delicate ambient lighting and alluring asymmetry.

 

At LevDesigns, award-winning leaders in the high-end building industry, we focus on bringing your dream home to life. No matter the complexity of your dream home plans, our unique approach to building luxury custom-tailored homes and our highly talented team of master architect designers will skillfully translate your home into a reality.

 

Your LevDesigns luxury custom-tailored dream home is waiting for you to have the best moments of your life.

 
Blog SEO Content Writing
 
 

ABOUT THE CLIENT:


Adobe Systems
, Private Talent Cloud™ via Upwork. The Private Talent Cloud™ is a select group of Top-Rated, preapproved Freelancers on Upwork who have met the eligibility requirements to work for this Client.


project description:

The Client, Adobe Systems, needed an EXPERT Blog SEO Content Copywriter with a Designer background, so Adobe hired me since I’m an EXPERT Copywriter and Brand Designer.

  • Write 12 Blog SEO Content pages to promote Adobe Express. There will be 12 SEPARATE TOPICS TO DISCUSS/PROMOTE.

  • Write at least three paragraphs for each topic. Each section must have a unique header.

  • Use keywords with a high MSV (Monthly Search Volume) count as part of the headers.

  • Use as many keywords as possible in the content and prioritize the high MSV keywords.

  • The tone of voice is business casual.


FINAL BLOG SEO CONTENT WRITING DELIVERABLES:

  1. BROCHURE DESIGN

  2. CARD DESIGN

  3. COLLAGE DESIGN

  4. CROP IMAGE

  5. DESIGN MEME

  6. EDIT MY PHOTO

  7. INFOGRAPHIC DESIGN

  8. MENU DESIGN

  9. PLANNER DESIGN

  10. RESUME DESIGN

  11. STICKER DESIGN

  12. T-SHIRT DESIGN

 

 

1. BROCHURE DESIGN— BLOG SEO CONTENT WRITING

A Brochure Design That Speaks to You

Contrary to what people might think— print is not dead. Yes, people still use actual paper— the world has not been 100% converted to digital (yet). With the Adobe Express brochure maker app, you can create a professional, unique brochure design in minutes without having a creative bone in your body. Not only is it fast and easy, but the brochure maker is FREE! Choose from thousands of brochure design templates, 2,000 unique fonts, a wide variety of royalty-free Adobe Stock photos, and thousands of design elements— FREE to use forever.

How Brochure Design Keeps Purpose at the Forefront of Your Business

Before you even start your brochure design, you must have brand clarity. For a successful brochure design, you must have brand clarity about your brand purpose, company goals, mission statement, and target audience. Once you have a solid foundation for your brand, your brochure design will be concise, and your imagery will be relevant, thought-provoking, and distinct.  

 

Keep your customers in the know and showcase your services, skills, and core values with a customized brochure design. With expressive brand imagery and powerful messaging, a unique brochure design is an excellent way to strengthen the bond with your current customers and build new connections with your target audience.

 

Tips to Improve Your Brochure Design

Make it easy for your customer to get in touch with you and include calls to action on prominent locations of the brochure design. Brand your brochure design. Branding your brochure design with a specific color palette gives your brand a more professional and cohesive appearance. If you’re on a budget, you can create your Brand Identity Design by simply choosing a color palette from one of the thousands of brochure design templates the Adobe Express brochure maker app offers. The icing on the cake is to upload your custom logo design to complete your brochure design. 

 

With the Adobe Express brochure maker, you can create a beautiful brochure design in minutes for FREE. Access the brochure maker app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express brochure maker app is FREE to use forever! Yes, forever.

 

 

2. CARD DESIGN— BLOG SEO CONTENT WRITING

Finally— A Free Card Design App with No Strings Attached

Friday at 5 pm, you forgot to email the company thank you cards. You need a custom card ASAP! You need a professional card design with editing capabilities. And not only that, but you also need to be able to create a card online directly from your mobile phone. And lastly, you need this card maker to be free. Does this free online card maker even exist? Yes, it sure does!

Create the Exact Card You Need with the Adobe Express Card Maker

With the Adobe Express card maker, you can create a beautiful custom card design when on the go via your mobile phone or anywhere you can hop online. You don’t have to be a designer to use the Adobe Express card maker— Adobe Express is for everyone. This online card maker is FREE— no strings attached. No credit card is required to experience the ultra-convenient, custom card maker. Your Adobe Express account is free to use forever. Yes, forever.

 

Customize Your Card Design Until Your Heart is Content

With the easy-to-use edit tools, you can create a gorgeous card design in just minutes. Choose from thousands of design elements and templates to make your card design stand out. Liven up your card design with extra personalization and ditch Verdana and Arial. Your palette only wants the finest now— taste test over 2,000 unique fonts to make your card design exceptional.

 

Level Up Your Card Design Skills

Are you looking to level up your card design skills? Create a theme for your card, add your logo and photography, explore professionally designed templates, or create your layout. Once you finish your design, press the publish button and download your card design directly to your device. Yes, the process is that simple.

 

The Adobe Express Card Maker is a Game-Changer

At Adobe, we understand that you need access to the best creative tools, in the quickest amount of time, at the best price— FREE. Adobe Express— your creative hero for the BEST, most convenient free online card maker.

 

 

3. COLLAGE DESIGN— BLOG SEO CONTENT WRITING

A Collage Maker that Amplifies Your Design and Pairs Well with Coffee

Opening your first coffee shop is exciting and nerve-racking. At least you can say that there are no water leaks in the bathrooms or kitchen. But there is this one task you’re itching to get done and you’re not sure quite how to tackle it. Your Grand Opening is tomorrow, and you need a beautiful Grand Opening poster design collage for your new coffee shop. Here’s the catch— you need this poster design collage by tomorrow afternoon. Is this even remotely possible? — Absolutely! With the FREE Adobe Express collage maker app, you can create a professional poster design collage in minutes!

 

What Makes a Good Collage Design?

To illustrate best design practices to create a cohesive collage design, we’ll use the coffee shop Grand Opening poster collage design as an example. The imagery, color palette, and font should reflect your brand personality. If your brand calls for custom photography, include a photo (or two) of your coffee— remember, less is more. Balance your collage design with enough white space around imagery and text— clutter drowns your message. If you include the date/time, ensure the text large enough to see from a distance. Have enough contrast between your text/copy and paper (so your text will be visible)— this also holds true for imagery. 

 

Spell-check your collage design and have another pair of eyes proofread your poster collage design to double-check your work. If you have a Brand Identity Design established, typically one font family is used. It’s best to stick with one font family when creating a collage design— you can always switch between different font weights of the same font family such as bold, thin, condensed, italic, etc. 

 

The Collage Maker Producing the Perfect Personalized Gift

From a poster design collage to a professional marketing design collage, with the Adobe Express online collage maker, you can also create a unique custom photo collage. Choose from thousands of ready-made collage ma templates, over 2,000 unique fonts, and a wide variety of royalty-free Adobe Stock photos and design elements. A photo collage design is the perfect personalized gift that people really appreciate. Access the collage maker app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express collage maker app is FREE to use forever, so have fun!

 

 

4. CROP IMAGE— BLOG SEO CONTENT WRITING

Improve Your Perspective with the Crop Image App

You finally broke up— time to crop the heartbreak from your photos­. Calm your broken heart, and start fresh with the FREE Adobe Express crop image app. It’s all about perspective. All it takes is a different angle and BOOM! — another crop sizing option is available. Do you need your photo sized for Facebook cover art? How about your photo cropped to an Instagram Story size? With easy-to-use edit tools, the Adobe Express crop image app makes it fast to crop your image into the exact size you need without compromising image quality.

 

Become the Drag Queen of the Crop Image App

All about selecting and dragging those handles when cropping your image— and if you get good enough, you become The Queen of Cropping. The steps to crop your image: upload the designated photo, grab the crop tool and select the desired cropping area by dragging the handles— once you are satisfied with the location of the crop selection, you are ready to make your crop. Download your newly cropped image directly to your device. Cropping is made easy with the FREE Adobe Express crop image app.

 

Filters, Animations, Oh My! — the Crop Image App with MORE

More than just a crop image app, the Adobe Express crop image app offers premium photo editing capabilities, too. Enjoy deluxe editing features such as deleting the background from your image to highlight your featured subject, applying filters, and adding animations to create movement.

 

With the Adobe Express crop image app, you can professionally crop and edit images in minutes. Access the crop image app anywhere you have an internet connection— it’s that easy and convenient. And remember, the Adobe Express crop image app is FREE to use forever! Yes, forever, so have fun!

 

 

5. DESIGN MEME— BLOG SEO CONTENT WRITING

Capture Authentic Emotions with the FREE Meme Maker by Adobe Express

All the flavors, bells, and whistles without the hassle of paying full price because the Adobe Express Design Meme app is FREE forever. Click, edit, save, and download— quick, simple, and FREE. It really is that fast to create a meme free with Adobe Express. 

 

A FREE Meme Maker by Creatives for Creatives

Founded in 1982, Adobe is well known for its state-of-the-art design/creative software, high-performing mobile apps, and the ultimate source for trending creative content. Connection and personalization are top priorities for quality relationships, and an effective way to strengthen your relationships is with the Abode Express meme maker. Do you want to send a get well soon card to a friend? How about sending a personalized meme instead? A meme is faster than snail mail. And your perfect custom message will warm their heart instantly. Adobe Express specializes in creativity, so providing only the best meme templates is a given! Choose from thousands of ready-made meme templates, over 2,000 unique fonts, and a wide variety of royalty-free Adobe Stock photos and design elements.

 

A Meme Maker with Composition Quality Control from Top Designers

Have a second pair of "digital eyes" preview your meme design before you press the publish button. Design composition is a breeze when you use the Adobe Express meme maker app. A quality control function, formatted by Top Designers, is built into the meme maker app to ensure your meme design meets the standards for an aesthetically pleasing design composition. Whether on the go, at home, or at the office, the Adobe Express meme maker is a blast and an excellent way to keep connected to friends and family. Happy designing with the most fun FREE meme maker app!

 

 

6. EDIT MY PHOTO— BLOG SEO CONTENT WRITING

Become a PRO Photo Editor in Minutes

Become a PRO photo editor in minutes with the FREE photo editor from Adobe Express. Yes, the photo editor app is FREE to use forever. Other apps offer generic animations, but the Adobe Express photo editor gives you a custom animation design tool to transform your images and text to create an infinite number of unique styles to capture your audience’s attention.

 

Save Time and Repurpose Your Photo on Social Media

Save time with the Adobe Express photo editor and repurpose your customized photo for social media content. Now you have time to walk the dog and admire the beautiful sunset from your front patio. Do you want to resize your photo or add design elements? With the Adobe Express photo editor, choose from over 100,000 ready-made templates, 2,000 unique fonts, thousands of royalty-free Adobe Stock photos, and design assets, or upload your own images and fonts. When you’re ready to save your custom photo, press the publish button, and your photo will download directly to your device. The great thing about the FREE Adobe Express photo editor is that you can access the online app from your mobile phone or laptop computer. Get connected and share your personalized photo with friends and family to keep them updated on Rover’s latest dog tricks.

 

If You Like Photoshop, You’ll Love This FREE Photo Editor

Creating professional quality results in minutes, you will feel like a Photoshop pro. Filters, cropping, text overlay, OH MY! Yes, the Adobe Express FREE photo editor is like a mini-Photoshop app right in the palm of your hand. After mastering the photo editing tools, tasks that you thought were “impossible” such as removing the background from a photo are made easy with the Adobe Express photo editor. Adobe Express wants to make your photo editing experience fun, so that’s why the app is FREE forever. The sky’s the limit with the Adobe Express photo editor design app.

 

 

7. INFOGRAPHIC DESIGN— BLOG SEO CONTENT WRITING

Capture Your Audience’s Attention with a Custom Infographic Design

Instead of clobbering your audience with suffocating blankets of text, present your information with a LIVELIER approach— use an engaging, visually exciting infographic design. With the Adobe Express FREE infographic maker, you can create a professional infographic design in minutes! Yes, it’s that fast and easy.

 

Thousands of FREE Infographic Design Templates

Do you need some inspiration to get started on your infographic design? Scroll through thousands of FREE infographic design templates, 2,000 unique fonts, and thousands of design elements. Choose your infographic design template or create one from scratch. You can upload photos, logos, or fonts from your own collection to the infographic maker app, too. Once you’ve finalized your infographic design, press the publish button and your infographic design will download to your device. Use your infographic design for work presentations to illustrate sequences, procedures, percentages, increases in sales, etc. The sky is the limit with the online infographic maker!

 

What Makes a Good Infographic Design?

The purpose of an infographic design is to visually represent information, data, or knowledge by creating minimalist, appealing graphics in order to present complex information quickly and clearly. Less is more when it comes to infographic design. For example, if you have an infographic that has a sequence of 5 steps, you do not want to write a ton of copy for each step. Your infographic design should be clean and say enough to get the point across— nothing more. If you add too much text, your infographic design will look busy, and your brand message will not be as powerful. 

 

FREE, fun, and fast— it's time to get creative with the Adobe Express online infographic maker! Your FREE professional infographic design is just a click away!

 

 

8. MENU DESIGN— BLOG SEO CONTENT WRITING

Experience New Heights in Dining with a Custom Menu Design

The dreaded 86. It happens to the finest of restaurants— a last-minute change to a dinner course has occurred, and now the menu is outdated. Sure, you could have the servers verbally announce the unfortunate occurrence to each customer, but why do that when you can create a brand-new custom menu design in just minutes? Create a beautiful, upscale menu design for FREE with the Adobe Express online menu maker. In only a few keystrokes, your new menu has been created, printed, and is ready for business. Yep, it's that simple and fast.

 

Choose from Thousands of FREE Templates to Create Your Menu Design

Your best friend asked you to plan her wedding on a modest budget. You have no idea where to start. How about starting with a menu design? If catering is minimal, then a simplistic menu design will be a wise aesthetic choice. Typically, wedding dinner course menus are narrow and petite with minimal text and ample white space. Need some design inspiration? Choose from over 10,000 menu design templates, over 2,000 unique fonts, and thousands of design elements to personalize your menu design for that special occasion.  

 

Make Your Business Relevant— Repurpose Your Menu Design as a Social Media Post

Noon is the PERFECT time to post your custom menu design to social media— people are hungry. Duplicate your menu design artwork file, edit and create a section that features the special of the day. You can resize the image if needed. Click to publish and download the menu design artwork to your device. The last step is to post your new menu design artwork on social media. And remember to write a catchy and clever caption that promotes your services on your menu design. Staying relevant with your customers is crucial— the Adobe Express menu maker can help you create and maintain relevancy with your customers. 

 

 

9. PLANNER DESIGN— BLOG SEO CONTENT WRITING

The Planner Design That Makes Your Life Easier and More Organized

Good organizational habits help tasks run more smoothly. Logically, most of us know this, but sometimes the idea of getting organized can feel daunting. Adobe Express wants to make your life easier by offering a free online planner design to assist with your organizational goals. You can keep your sticky notes (for now). Let’s discuss how a custom planner design will help organize your life. With Adobe Express, you can create any planner design: do-to lists, weekly calendars, meal planners, lesson planners or monthly goals, etc. FOR FREE! Yes, you heard it correctly— for FREE.

 

Customize Your Planner Design Any Way You’d Like

Create a custom planner design for FREE with Adobe Express. Customize your planner design any way you’d like by adding personal photos, messaging, colors of your choosing, unique fonts, or choose from thousands of templates and design assets. The sky’s the limit when you create a planner online.

 

If you’re unsure where to start for your planner design, try a ready-made template. From there, it’s plug-and-play. If you’re on the go and need a planner on the spot, Adobe Express has got you covered! Create a planner online or via your mobile phone. Once you complete your planner design, press the publish design button, and your planner design downloads directly to your device. How fast and convenient is that?

 

Watch Your Life Get Organized and Happy with the Adobe Express FREE Custom Planner Design

The most fun FREE online planner design app that makes your life easier. With a click of a button, you have a beautiful, professional planner design downloaded directly to your device. Share your planner design with friends, family, or coworkers. Put your planner design on your refrigerator or your bathroom mirror. Bring your imagination to life with the Adobe Express FREE custom planner design, and watch your life get organized and happy!

 

 

10. RESUME DESIGN— BLOG SEO CONTENT WRITING

Do People Still Look at Resumes?

Yes, of course, people still LOOK at resumes— but resumes SAVED are the ones that STAND OUT FROM THE CROWD. So, how does one achieve front-line status with over 50 million candidates eagerly waving their resumes around you? With the help of your new best friend, the incredible and FREE Adobe Express online resume maker. Yes, you heard that right— the Adobe Express resume maker is FREE to use forever. With the Adobe Express resume maker, you can create a custom resume design to get you noticed FIRST and FAST.

 

Not Sure Where to Start?

You're not alone— many people are without a formal resume. With the Adobe Express FREE resume maker, the only problem is choosing which resume color you want to use today. have a resume design in every shade of the rainbow if so choose. Adobe Express has thousands of ready-made resume templates that you can customize the design to your liking. Choose from over 2,000 unique fonts and thousands of design elements to personalize your resume. You can also upload any photo, illustration, or font to the resume maker app. To minimize your anxiety, get organized before you start your resume design project— gather your work history documents, photos, or design elements that you want to upload to the resume maker.

 

Brand Your Resume Template and Market Yourself

Use your resume design as a template for other marketing pieces. Acing the interview was easy. They loved your branded resume. Next, you send your interviewer a branded thank you note— sent, done, and looking on-point. Thanks to the Adobe Express free online resume maker, you look polished, organized, and professional. With the Adobe Express resume maker, you can create a personalized brand identity with a designated color palette. Either design your logo using Adobe Express image editor or upload a previously created logo to the resume maker and now you have a complete branding system. Once you get all your branding templates in place, it will save you so much time. And time is money. But the resume app is FREE!

 

 

11. STICKER DESIGN— BLOG SEO CONTENT WRITING

A FREE Sticker Design App Guaranteed to Get Stuck on You

Who says stickers are just for kids? With the Adobe Express sticker maker, you can create stickers online for FREE and repurpose your artwork for social media posts, business cards, web banners, and more! For the parents, you just became the most popular parents ever because now you can make personalized sticker designs for your kids! Create a sticker design with your child’s name and make it a surprise by sticking it on their favorite snack inside their lunch bag. The little things we do show how much we care— your child will notice and love it, I promise.

 

Make Your Event Memorable with a Unique Sticker Design

Do you have a special event coming up? — Maybe a graduation, wedding, birthday, or baby shower? Make your event memorable and create a beautiful custom sticker design, transforming an ordinary water bottle into a keepsake piece. It’s the personalized touches people remember— it shows that you care.

 

How to Create an Attention-Grabbing Sticker Design

Circle, square or rectangular— start from scratch and choose the shape and size of your sticker design or select from thousands of ready-made templates. Are you looking for a personalized font for your sticker design? With over 2,000 fonts available, you’re sure to find a unique font that will make your sticker design outstanding.

 

Keep your design theme consistent in the print and digital space. What’s cool about the online sticker design app is the ability to repurpose your sticker design for other applications. The sticker design created for the water bottles can also be used as a social media post to promote your event. 

 

Level Up Your Branding with the Adobe Express Sticker Maker

Do you have your own business? Level up your branding and add your business logo to customize your sticker design. Apply your new logo sticker to envelopes, gift baskets, and more! Do you need to upload a specific font? We have you covered! You can upload any font with the Adobe Express online sticker maker. How about updating your imagery? Adobe Express offers a wide selection of royalty-free photography to create that perfect sticker design. 

 

The Sticker Maker That is FREE to Use FOREVER

Best of all, the Adobe Express online sticker design app is FREE to use forever. Yes, you heard that right— FREE. Plus, enjoy 2GB of storage with your Adobe Express account. Collaboration tools intend for everyone to work together. Adobe Express is the perfect example of accessibility and collaboration in design. With the free online sticker design app, you can create, download, share, collaborate, post on social or print your artwork. Your imagination is limitless— create the perfect sticker design with Adobe Express.

 

 

12. T-SHIRT DESIGN— BLOG SEO CONTENT WRITING

Jealous of My Custom T-Shirt Design?

Become the envy of all your friends with a one-of-a-kind custom t-shirt design. Your unique style sets you apart from the crowd— express your style with a custom t-shirt design. Your style isn’t limited to fashion. Style is about attitude and personality. With the FREE Adobe Express t-shirt maker app, let your creative fashion vibes flow and your personality shine freely to inspire and create your next t-shirt design.

 

Personality to a T (Shirt)

Do you have a great sense of humor? How about saying that with a t-shirt design? With the Adobe Express FREE t-shirt maker app, you can use an image, illustration, or text to illustrate your unique t-shirt design ideas. Custom t-shirt designs can come in handy for special occasions such as school, sporting, or celebratory events. Nothing says I need a custom t-shirt maker app better than, “Mom, my baseball team needs new team t-shirts made by tomorrow, and I said you’d get them done for us.” Adobe Express saves families, too— did we mention that?

 

Printing Your T-Shirt Design

For best results when printing your t-shirt design, first use artwork (vector illustrations, raster images, or photography) with minimal intricate detailing. Secondly, ensure your t-shirt design has enough contrast with your t-shirt color. For example, if your t-shirt design is mainly white, choose a darker color t-shirt, so your t-shirt design will be visible. For small (t-shirt) runs, the favored choice is screen printing or heat transfer printing. Your t-shirt design (and your budget) will determine the best type of printing that will fit your needs. Clean, minimalistic graphics will print much smoother than an image with insanely small detailing. The point of a t-shirt design is for people to see it— not for people to squint to read it. 

 

Not Sure Where to Start?

Need some inspiration to get started on your custom t-shirt design? Adobe Express has got you covered! Did we mention Adobe Express is FREE to use forever? Yep, free. FOREVER. Choose from thousands of ready-made, professionally designed t-shirt templates, over 2,000 unique fonts, editing tools, and a wide selection of royalty-free Adobe Stock photos— and enjoy 2 GB of storage for FREE. You can tweak the templates as you see fit or start from scratch— it’s all up to you. Import your images and fonts and download the final t-shirt design artwork directly to your device— from anywhere! Use your mobile phone, laptop, or home computer— the accessibility of Adobe Express makes designing fun, collaborative and exciting. And did we mention Adobe Express is FREE?

 
TAGLINE FOR EPAW--- A SUSTAINABLE, ECO-FRIENDLY PET PRODUCT COMPANY
 

ABOUT MY CLIENT’S COMPANY:

ePaw is a family-owned company that specializes in eco-friendly, sustainable pet products.


PROJECT:

Create an amazing tagline that illuminates the ePaw brand.


THE FINISHED RESULT:

Creating sustainable, eco-friendly pet products with endless PAW-sibilities!


EPAW mock-up website:

Check out the ePaw mock-up website! It’s not the official ePaw website, but it sure is cute! I created the ePaw mock-up website for the ePaw Owner to view the ePaw tagline and Brand Story in a more “natural setting”— so she could get into the flow and zen mode of the ePaw brand.

In the ePaw mock-up website, you can view the ePaw:

  • TAGLINE

  • BRAND STORY

 
TAGLINE FOR RECOVERY INSIDE OUT, LLC
 

ABOUT THE CLIENT:

Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.


main project description:

Brand Identity Design (and website content copywriting) created for Recovery Inside Out, LLC.


DELIVERABLES INCLUDED:

1. Company Tagline/Slogan— "Where Healing Truly Begins." ⭐️


2. Custom Website


3. Website Content Copywriting for the entire website


4. Brand Story


5. Custom Logo Designs (2 logo variations)


6. Custom Brand Style Guide


7. Custom Brand Photography


8. Custom Brand Illustrations & Graphics


9. Custom Business Card


10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)

 
Website Content Copywriting and Brand Identity Design
 

about the client:

Allison Basham, Licensed Professional Counselor, Master Addiction Counselor, LPC, MAC, CAI, CPCS is the Founder/Owner of Recovery Inside Out.


PROJECT Description:

Brand Identity Design (and website content copywriting) created for Recovery Inside Out, LLC.


Deliverables included:

1. Custom Website ⭐️

2. Website Content Copywriting for the entire website

3. Brand Story

4. Company Tagline/Slogan— "Where Healing Truly Begins."

5. Custom Logo Designs (2 logo variations)

6. Custom Brand Style Guide

7. Custom Brand Photography

8. Custom Brand Illustrations & Graphics

9. Custom Business Card

10. Custom Brand Video (3, 20-second custom videos formatted in 3 different sizes)


custom website details:

1. Custom Website: SEO optimization for the entire website, design/layout of the website, web development, SEO Strategy, custom graphics for the website, and copywriting for the entire website.


2. Website Content Copywriting included:

HOME PAGE:
Introduces Recovery Inside Out, LLC.

ABOUT:
The establishment of Recovery Inside Out, LLC and its purpose.

MEET THE TEAM:
Introducing Allison Basham (Allison's Biography)

SERVICES OFFERED:
▪️Individual Therapy
▪️Family Therapy
▪️Parent Consultation
▪️Case Management/Consultation
▪️Treatment Placement
▪️Supervision

SPECIALIZED SERVICES:
▪️Substance Use Disorders (SUD)
▪️Dialectical Behavior Therapy (DB)
▪️Somatic Experiencing®
▪️Certified Psychodrama Healer
▪️ARISE® Interventionist

APPOINTMENTS:
Directs you to the Contact Us page.

PATIENT PORTAL:
This adds a personal touch to the website. The Patient Portal allows the patient to log in, access their account, and perform various secured activities.

FAQ:
I wrote a long list of Frequently Asked Questions and Answers— using the "accordion dropdown feature".

FEES & PAYMENTS:
Allison Basham's Fees & Payment structure for all of her Services Offered— using the "accordion dropdown feature".

WORKSHOP & EVENTS:
Custom calendar showing dates and times of upcoming workshops & events.

BLOG:
Custom blog page.

CONTACT US:
Custom-written content with beautiful custom-stylized brand photography and graphics.

 
ORIGINAL MEMES
BRAND STORY FOR SAN DIEGO ELECTRIC BIKE
 

UPWORK REVIEW: BRAND STORY/COPYWRITING

VIEW BRAND STORY ON SAN DIEGO ELECTRIC BIKE'S WEBSITE

WHAT SPARKED THE INCEPTION OF SAN DIEGO ELECTRIC BIKE

1 man. 

1 bike. 

1 garage.

But this wasn’t any ordinary man. And this wasn’t any ordinary garage--- inside this garage, magic happened.

Pat, a retired Navy Vet, had a gift for converting pedal bikes into electric bikes. Now, this was in 2008--- electric bikes had barely hit the scene. You could say that Pat was “ahead of his time”……a “mechanical genius” of sorts--- he had a knack for developing products that he knew his future customers would want.

Long story short, in 2010, Pat converted a bicycle into an electric bike for his customer, David, and the rest was history! Pat’s work was impeccable--- the best that David had ever seen. Both dedicated to excellence and the desire to be the leader in the “e-bike movement”, it was only natural that David and Pat joined forces and opened up the first e-bike retail location in Solana Beach.

“Hi, I’m Cory. Along with my business partner, David, we are the proud Owners of San Diego Electric Bike. We are so glad you’re here!

In 2018, I officially became a part of the San Diego Electric Bike family and spearheaded the operational side of the company. Pat decided it was time to pass the company torch, so he adopted the role as my mentor and taught me everything he knew about electric bikes. As Pat’s Protégé, I lived and breathed electric bikes for the next 2-years. 

I make it my daily mission to carry on Pat’s legacy of hard work and desire for excellence. Pat’s energy and passion have inspired me to do better--- as a person and as the Owner of San Diego Electric Bike.

I make it my daily mission to carry on Pat’s legacy of hard work and desire for excellence. Pat’s energy and passion have inspired me to do better--- as a person and as the Owner of San Diego Electric Bike.

Leading the operational side of San Diego Electric Bike has given me a tremendous amount of insight as to what my customers want. I am relentless when it comes to discovering new ways of improving the e-bike experience for my customers. It’s important to me that we make our e-bike experience accessible to everyone.

Whether you’re just starting out in your electric bike journey or you’re an Olympian athlete looking to purchase your 10th e-bike, we will patiently guide you through the process of what it means to be an e-bike owner. It’s not just about owning an e-bike--- it’s about living an e-bike lifestyle.”

--- Cory, Owner of San Diego Electric Bike

A PIONEER IN THE E-BIKE INDUSTRY

In 2010, the first factory-made electric bikes made their big debut to the public, and the e-bike movement started gaining traction. San Diego Electric Bike was the first company to ride that monumental e-bike wave, selling some of the first factory-made electric bikes in Southern California. Known for resilience, friendly atmosphere, and extensive experience in the e-bike industry, San Diego Electric Bike is considered a PIONEER LEADER in the e-bike industry. San Diego Electric Bike is honored to hold that title and their dedication to providing the ultimate customer experience keeps getting stronger every year.

WHAT MAKES US DIFFERENT THAN THE REST

WHAT MAKES US DIFFERENT THAN THE REST

We are a FULL-SERVICE e-bike shop. When you buy an e-bike from us, our FULL-SERVICE shop will handle your e-bike’s maintenance, repairs, and warranty work. We even provide a 6-month service package for your e-bike--- FOR FREE!

We make the impossible, POSSIBLE. We do the work that NO OTHER e-bike store can do! Yes, you can call us an anomaly or just SUPER AWESOME! While other e-bike companies are scratching their heads in confusion, we have already scratched the surface to SOLVE your problem and are ready to help you with your NEXT request! We are like the e-bike SUPERHEROES of San Diego!  

WE VALUE OUR CUSTOMERS

Our mission is simple. WE MAKE LIFE EASIER FOR YOU. In everything we do, we have your best interest in mind. We want your experience to be a great one. We take the time to help you select the BEST e-bike that matches your lifestyle, needs, budget, and personality. You can feel confident in your e-bike purchase because we take the time to explain in detail all the different features and options our e-bikes have.

When you shop at San Diego Electric Bike, you can expect top-notch customer service--- guaranteed. Our customers know that they will be treated kindly and respectfully EVERY TIME they see us. It’s why we’ve been around for so long— since 2008. We believe that customer journey consistency is the key to success.

100% SATISFACTION GUARANTEE

It’s our job to find the perfect e-bike for you--- and we guarantee that promise. We guarantee your satisfaction so much that we will give you a 100% money-back guarantee if you are not fully satisfied with your purchase--- no questions asked. How great is that? 

WE ARE A SUSTAINABLE, ECO-FRIENDLY BUSINESS

As an eco-friendly company, we understand it’s important to you to purchase products with the environment in mind. Our company, on a whole, has a minimal negative impact on the environment and our community. Since our e-bikes are electric, no harmful emissions are outputted into the air; thus, we prevent pollution and provide a safer, more eco-friendly mode of transportation. 

HOW “BUYING GREEN” AFFECTS YOU

When you buy from San Diego Electric Bike, you can feel CONFIDENT that you’re supporting an ethical, Green Business--- and that you’re making a valued, responsible and intentional contribution to preserving our environment. 

HOW WE REDUCE WASTE

We reduce waste by buying in bulk, so less packaging is used. We donate used e-bike batteries to a local, small business owner, who repurposes the “good battery cells” to build a backup generator for emergency services in the area in case of natural disasters. 

We have a responsibility to do as much as we can to protect our environment. It’s important to us that you and your family have the most enjoyable experience with your e-bike. We ensure appropriate steps are taken to reduce waste and recycle when applicable. Our goal is to have a positive effect globally and in our community.

OUR COMPANY MINDSET

A little kindness goes a long way. Our core belief of treating our customers with kindness solidifies our company’s foundation of trust and servitude. The knowledge we’ve gained from our experiences with our customers has allowed us to grow exponentially as a company and reinstates our company mindset of “GIVING BACK.” Our mindset of “giving back” carries over into our management style, our business goals, and the way we treat you, our customers. What’s important to YOU is what’s important to us.

THE BENEFITS OF THE E-BIKE EXPERIENCE

The positive benefits of riding an e-bike improve both physical and mental health. It’s about being in nature— enjoying the outdoors— it’s about doing something good for your body, mind, and the environment. E-bikes not only provide a means of versatile transportation, but they encourage curiosity and the willingness to try new things. We want you to succeed in all that you do. If we can help you reach your goals faster (literally!), then we feel like we’ve done our part in positively impacting your life. 

From e-bike purchases and e-bike service maintenance--- to e-bike rentals and stocking up on the latest e-bike gear, you’ll find everything you’ve ever wanted to know about e-bikes when you shop at San Diego Electric Bike. We feel privileged to be your ULTIMATE E-BIKE RESOURCE. 

Thank you for choosing us, San Diego Electric Bike--- The Original E-Bike Shop of San Diego County--- to ride with you on your e-bike journey!   


MISSION STATEMENT

Our mission is simple. WE MAKE LIFE EASIER FOR YOU. Everything we do, we have your best interest in mind. Whether you’re just beginning your electric bike journey or you’re already a professional e-bike enthusiast, we will patiently guide you through the process of what it means to be an e-bike owner.

Solidifying our company’s foundation of trust, servitude, and pursuit of excellence, our core belief of treating our customers with kindness, and the fact that we are a FULL-SERVICE E-BIKE SHOP, are the KEY INGREDIENTS that SEPARATE US FROM THE REST.

We are 100% committed to providing our customers with excellent service and products. Resilient, adaptive, and trustworthy, we are considered a PIONEER LEADER in the e-bike industry--- 14 years and still going strong, we know what our customers want. As our customers change and grow, so do we--- we stay up to date on the latest technological advancements and rigorously test all of our products to ensure you are receiving quality, durable, top-of-the-line merchandise.

It’s all about the outstanding customer experience at San Diego Electric Bike--- it’s our top priority to make sure you have a great one. You can be confident that no matter which bike you choose from at our shop, it will be a GREAT bike at the BEST price--- and delivered with a SMILE! It’s not just about owning an e-bike--- it’s about living an e-bike lifestyle.

GRAMMARLY REPORT

GRAMMARLY REPORT

 
BRAND STORY FOR EPAW--- A SUSTAINABLE, ECO-FRIENDLY PET PRODUCT COMPANY
 
UPWORK REVIEW: BRAND STORY/COPYWRITING

UPWORK REVIEW: BRAND STORY/COPYWRITING

ePaw Brand Story

⭐️ PROJECT DESCRIPTION:

Write a custom Brand Story for ePaw--- A sustainable, eco-friendly pet product company.


⭐️ ABOUT MY CLIENT’S COMPANY:

ePaw is a family-owned company that specializes in eco-friendly, sustainable pet products.


⭐️ MAIN OBJECTIVE/GOAL FOR THIS PROJECT: 

ePaw is an emerging brand that needed to develop a clear identity and branding. A polished, professional brand identity/ brand story will establish the overall tone/voice, increase brand awareness and attract more customers to the owner’s business. Having a strong brand identity builds trust and credibility with the owner’s customers and future business partnerships. 


⭐️ RESULTS— PROJECT SUCCESS!

My Client was extremely happy with the Brand Story I wrote for her. 💯💯💯 And she was thrilled about the “something extra” that I provided!— See below for details on that!


⭐️ So you can get a sense of my work ethic and writing style, I took this project to THE NEXT LEVEL and went above and beyond my Client’s expectations.

➡️ In addition to writing her Brand Story, I also created a mini “mock-up” WEBSITE for my Client, so she would be able to see how the copy would flow. My Client did not request this, nor was it part of the job requirement--- I just did this on my own because I know my Clients, like yourself, always like seeing their brand COME TO LIFE! PLEASE NOTE: This is a mock-up website designed only for layout purposes and to show the flow of the copy. This is not the official website for ePaw.

GRAMMARLY REPORT

GRAMMARLY REPORT

 
PRODUCT DESCRIPTION FOR EDUCATIONAL COMPANY
 
UPWORK REVIEW: PRODUCT DESCRIPTION/COPYWRITING

UPWORK REVIEW: PRODUCT DESCRIPTION/COPYWRITING

PROJECT DESCRIPTION FROM CLIENT:

I need a product description written for my DYNAMIC TUTORING workbooks I'm selling. I'm looking for an EXPERIENCED Creative Writer that specializes in writing product descriptions. If you have experience in writing for educational purposes, that's a huge plus. A big selling point for my online tutoring business, DYNAMIC TUTORING, are my workbooks--- you are able to download them and print them out or you can use them DYNAMICALLY online. The name of my grammar workbook is called: THE LOW-DOWN ON GRAMMAR. I need a fun, catchy product description--- I want to focus on the FUN of grammar.

PROJECT COMPLETION: SUCCESS!

HOW DYNAMIC TUTORING MAKES GRAMMAR FUN AGAIN!

  1. DYNAMIC TUTORING will help you stop doubting yourself. Deep down, you already know the answer. DYNAMIC TUTORING will help reinforce your confidence and provide the tools necessary to strengthen your intuition.

  2. DYNAMIC TUTORING will help SAVE you from embarrassing moments. Their, they’re, there, it’s, its, you’re, your, then, and than--- you all know these by now, but do you know how to USE them correctly? You can write the most perfectly composed paragraph, but your credibility flies out the window if you misuse a possessive. Quick, informative quizzes and flashcards will help cure your possessive ailment and make you Queen/King of the Kingdom.

  3. Your friends will think you’re a genius--- Because you ARE a genius.

  4. You’ll get a FREE t-shirt with every new workbook you download. How cool is that? Pretty darn spiffy, indeed.

  5. DYNAMIC TUTORING offers 27/7 online customer support for all of your grammar needs, questions, and product assistance.

  6. 100% MONEY-BACK GUARANTEE! We guarantee your satisfaction so much that we will give you a 100% money-back guarantee if you are not fully satisfied with your purchase--- no questions asked. How great is that?